Sophia Saffarian releases new single

Wolves Records’ emerging artist Sophia Saffarian has released her latest captivating new single Fragile – a powerful song addressing anxiety and societal pressures.

The talented Sophia provides a heartfelt insight with her latest release, Fragile, which shines a light on anxiety, the facade of appearances and the universal need for understanding. Set to resonate with a wide audience, Fragile is now available on all streaming platforms.

Click here to listen to Fragile

The Wolves Records artist hails from Birmingham and has forged her identity in the music world through her distinct sound and powerful lyrics, connecting with listeners on a personal and emotional level.

Drawing from her influences in pop, soul, and RnB, Sophia has crafted a musical narrative that mirrors her journey as both an artist and person. Through years of introspection, writing, and performing, she has honed a unique voice which resonates with authenticity. Her music delves into personal experiences, touching on themes of relationships and internal struggles, inviting fans to explore the inner workings of her mind.

Fragile explores the realm of anxiety, a topic often untouched. Sophia’s poignant lyrics encapsulate the feeling of putting on a brave face while grappling with unseen turmoil. The track sheds light on the pressures and unrealistic standards perpetuated by modern society, particularly in industries driven by social media and materialism.

Sophia said: “I wanted to address the pressures and unrealistic expectations and social standards that we experience in this society fuelled by social media and material things, especially in the modelling and entertainment industries.

“Everyone gets in their head sometimes; everyone has felt like they don’t fit in at some point and everyone needs a shoulder to cry on. This song is my shoulder, it’s where I go when I want to allow myself to feel whatever I’m feeling. I listen to it and feel heard and hopefully others will too.”

Sophia debuted Fragile during an exclusive performance at The Hundred as Birmingham Phoenix took on Welsh Fire at Edgbaston last week. Highlights from her set will be available on the BBC Introducing channels very soon.

Listeners can immerse themselves in the emotional journey of Fragile, now available on all major streaming platforms. To stay updated on Sophia Saffarian’s musical endeavours, follow her on social media and visit


Kidson releases new single ‘Heaven’

Wolves Records artist Ben Kidson has released his highly anticipated second single, Heaven.

Heaven marks a significant milestone in Kidson’s musical journey, showcasing his unique artistry and passion for storytelling.

The single, written by Kidson himself, delves deep into the theme of love, loss, and the human experience, touching hearts with its profound sincerity.

Renowned for his powerful vocal range and innate ability to convey raw emotions, Kidson brings an authentic and heartfelt performance to Heaven.

With a mesmerizing blend of contemporary pop, rock and soul influences, the song takes listeners on an unforgettable sonic journey that lingers in the mind long after the last note fades.

Reflecting on the inspiration behind Heaven, Kidson explained: “It was one of the tracks Robert Plant heard before agreeing to make an appearance at my signing to the label, where he gave me a wolves shirt with my name on the back.

“I wrote it on a piano in my garden shed while suffering from long covid, during quite a long spell where I didn’t go out and see friends, I just sat in the cold and wrote and learned to play keys.”

BBC Introducing’s Daniel Pascoe said Heaven “demonstrated Ben is making the best music I’ve heard him make”.

In conjunction with the single’s release, fans can enjoy a live performance video of the track right here.

This provides a visual representation of Kidson’s talent and portrays the real essence of the track.

Kidson also takes to the stage at this weekend’s Boardmasters where he’ll treat fans to Heaven, Joking and a whole live set packed full of unreleased, future classics.

Heaven is available on all major streaming platforms, including Spotify, Apple Music, and Amazon Music.

Stay tuned for further updates on Ben Kidson’s music and upcoming projects by following him on social media.


LOUDER heads to The Halls

Wolves Foundation, in conjunction with Wolves Records, The Halls & AEG Presents, are proud to announce LOUDER at The Halls – an event which gives fans the first opportunity to preview Wolverhampton’s most iconic music venue.

Later this month, Wolves Records, the innovative record label backed by the club, are hosting a special LOUDER event at The Halls, previously known as the Wolverhampton Civic Hall until it was closed for renovation in recent years.

The event will take place on Friday 19th May 2023. All ticket proceeds from this exciting re-launch will be donated to the Wolves Foundation, the club’s official charity, which aims to educate and inspire local people and communities, creating opportunities and changing lives.

LOUDER at The Halls is a thrilling multi-artist event showcasing six exceptional talents from the esteemed Wolves Records roster, including Reepa (plus friends), Split The Dealer, Sophia Saffarian, Ben Kidson, Roux and ES.

These talented musicians are exclusively signed to Wolves Records and are honoured to be a part of the reopening of this iconic building, which will give music fans a first glimpse of the new-look venue.

Russell Jones, general manager for marketing & commercial growth, said: “We are very excited to bring LOUDER at The Halls to the city, where we’ll be showcasing a number of Wolves Records artists. Not only will it be a fantastic night of live music, but this collaboration also demonstrates AEG’s commitment to supporting the communities of Wolverhampton through the Wolves Foundations.”

The renowned venue in Wolverhampton, known for hosting legendary acts such as Nirvana, David Bowie and Arctic Monkeys, has unveiled performances by McFly, Two Door Cinema Club and Blur as part of its exciting Opening Season line-up, with LOUDER at The Halls kicking it all off.

Tickets for LOUDER at The Halls are £5 (plus fees) and are available for purchase from By attending this incredible event, music fans will not only enjoy an unforgettable night of live music and play a part in history by being the first crowds back through the doors, but also contribute to the efforts of the Foundation in improving the lives of those who call the city Home.

Will Clowes, head of Wolves Foundation, said: “We are extremely proud to be working alongside the team at the The Halls acting as the key drivers behind this special evening. This venue means so much to this city and its people and, much like the football club, has played a huge part in the lives of so many. Both are part of this city’s DNA and we are beyond excited to bringing the two together in this one off event.”

Don’t miss LOUDER at The Halls on Friday 19th May 2023. Get your tickets from and be a part of this exciting reopening of a legendary venue while supporting the Wolves Foundation.


Wolves and Fosun declare ‘Together we build a Malaria-free world’

Wolves are showing their support of the One-Fosun movement on 2023 World Malaria Day, declaring ‘Together We Build A Malaria-Free World’.

At half-time of Tuesday evening’s Premier League fixture against Crystal Palace, Wolves Records artist Sophia Saffarian will also take to the Molineux pitch to perform her new single ‘Better Days’ – a track which is supporting malaria awareness.

Birmingham-born Sophia said: “I was invited to create something special to support a Malaria Awareness campaign with [Wolves owners] Fosun – a longstanding cause which has really motivated me to create a song that is positive, instils hope and encourages unity, whilst addressing the fact that real change is needed.

“I wanted to create something that makes you want to move and sing but still has thought-provoking lyrics. Something feel-good that makes you feel something and reflect.”

Malaria is a preventable and curable life-threatening disease caused by parasites that are transmitted to people through the bites of infected female Anopheles mosquitoes.

In 2021, there were an estimated 247 million cases of malaria and 619,000 malaria-related deaths worldwide. Children under the age of five in sub-Saharan Africa continued to account for over two-thirds of global deaths from malaria.

The Together We Build A Malaria-Free World campaign was launched by Fosun Pharma together with Fosun Foundation in 2017 in support of the global goal to end malaria by 2030.

World Malaria Day, which takes place on 25th April each year, celebrated the progress achieved by a diverse set of countries that have reached zero malaria since 2000 and encourages all nations to accelerate efforts towards achieving a malaria-free world.

The WHO (World Health Organization) announced World Malaria Day 2023 will be marked under the theme ‘Time to deliver zero malaria: invest, innovate, implement’.

“At Wolves, we are proud to be supporting the Together We Build A Malaria-free World campaign together with the One-Fosun family worldwide,” said club captain Ruben Neves. “Malaria is an entirely preventable and treatable disease but is still killing thousands every year.

“We hope to raise the profile of this campaign by supporting it as a Premier League football club, in partnership with the Fosun Foundation and Fosun Pharma, and help many organisations who are working hard to eliminate this deadly disease.”

To read more about World Malaria Day 2023 click here, or to join the conversation on social media use the hashtag #WorldMalariaDay.


Split the Dealer joins Wolves Records

Pop-rock artist Split the Dealer has signed up to Wolves Records and celebrates with the release of his new single Capsize, which is out now.

Hailing from the Reading music scene, Split the Dealer combines 90s rock and modern pop, encasing soft vocals with a gritty outer-shell, and performed live at Wolves Records’ third Louder event in September 2022.

His track Chinchilla has already enjoyed more than one million streams on Spotify, with XV surpassing 100,000 and both Hard to Take and Dreamstate close behind, meaning Split the Dealer is already an established artist, ready to make some serious noise.

Split the Dealer said: “It’s such a mad moment. I’ve been writing some of my favourite material recently and I’m excited to be working with Wolves Records to get them out into the world.”

Having already sold out his headline shows, Split the Dealer was a finalist in the American Express’ Unsigned competition, selected in the top six of 1,600 submissions, whilst he was also played at Unsigned, hosted by BBC Radio 1’s Jack Saunders.

His track Dreamstate featured as the soundtrack of Dream League Soccer 2022, while Hard to Take was also the soundtrack of Dream League Soccer this year, with the game’s base of three million players bringing incredible traction to his YouTube account.

Having also enjoyed success with High Rockets, Split the Dealer now releases Capsize, which is now available via all streaming platforms.

On his new single, he explained: “In my generation there’s a lot of pressure to get to a certain point by a certain age, whether that’s career related, family or something else, it seems to creep up on a lot of people, especially at night.

“I wrote this for all the overthinkers, and people that can easily slip down the hole of feeling maybe they’re not going to get where they want too, but they will.”

For fans of Imagine Dragons, You Me At Six, Twenty-One Pilots, Panic! At The Disco, click here to listen and download Capsize across multiple platforms.


Ben Kidson’s single Joking released

Ben Kidson’s brand new single ‘Joking’ is now available to stream on all popular music platforms.

The singer followed Reepa in joining forces with Wolves Records earlier this month, after being assisted by musical legend and Wolves vice-president Robert Plant.

Kidson performed Joking live on the Molineux pitch at half-time of Saturday’s Premier League fixture with Leeds United, as well as in the Fan Zone pre-match.

Now, Joking is available via Spotify, Apple Music, Deezer, YouTube Music, Tidal and iTunes.

Listen and download across multiple platforms here

A Wolves supporter himself, Kidson first played at Molineux back in September, at the third Louder event, and donned a retro old gold shirt as he wowed supporters.

An American Express ‘Unsigned’ competition finalist in July 2022, he features heavily in the accompanying documentary on Amazon Prime, Unsigned.

His new single Joking is the soundtrack to an advert for the documentary which has garnered seven million views on TikTok, and his music has also featured in the likes of the BBC’s Killing Eve and ITV’s Sticks and Stones.

The single is about when the artist drank too much and told one of his close friends that he was in love with them. Now, awake again and supremely hungover, he attempts damage control; but the problem is, he was telling the truth.

Listen and download across multiple platforms here


Kidson signs to Wolves Records and releases new single

Wolves supporter Ben Kidson is the latest artist to sign with Wolves Records and celebrates with the launch of his new single later this month.

True to the style and unique set-up of Wolves Records, Kidson’s signing was assisted by musical legend Robert Plant.

The lead singer of Led Zeppelin and Wolves vice-president is a fan of Ben’s music and delivered a signed shirt to him at Warner Music Group’s head office.

Kidson, whose new single Joking will be available from Thursday 23rd March, follows Reepa as the second artist to sign with Wolves Records.

On signing to Wolves Records, Kidson said: “It’s mad to be signing to a record label, let-alone a record label that is also my football team. It’s nice to be able to represent my club, as well as doing something I love.”

Back in September, Kidson performed at his first Louder event at Molineux, donning a retro Wolves away shirt, and wowed a sell-out crowd with his performance.

Combining the alt-rock energy of his heroes Nirvana with a love for the pop music of Harry Styles and Taylor Swift, Kidson is ready to join the pop-punk revolution himself.

An American Express ‘Unsigned’ competition finalist in July 2022, he features heavily in the accompanying documentary on Amazon Prime, Unsigned.

His new single Joking is the soundtrack to an advert for the documentary which has garnered seven million views on TikTok, and his music has also featured in the likes of the BBC’s Killing Eve and ITV’s Sticks and Stones.

The single itself is about the time Kidson drank too much and told one of his close friends that he was in love with them. Now, awake again and supremely hungover, he attempts damage control; but the problem is, he was telling the truth.

Joking is the current BBC Introducing South West Upload of the Week for 2022, as well as BBC South West Track of the Week.

A finalist for the Isle of Wight New Blood competition last year, Kidson has also played SW Lockdown Festivals Airwaves and Poltimore, as well as Amex Unsigned.

From 23rd March, music fans will be able to listen to Joking on all the usual music platforms.


Louder returns for fourth installment

Wolves Records can now present the latest Louder live event, which is bigger and better than ever before.

A night of live music is coming to Molineux for the fourth Louder instalment on Friday 24th February and tickets are now on sale at

What’s gone before has been three incredible evenings of live music in the North Bank Bar at Molineux and six local, insane talents will be taking the stage again this month.

Flake, Roux, Sophielou, Mugun, Sophia Saffarian and Odox will all be performing live on the night.

The February date is the first of four coming across 2023, showcasing some of the UK’s finest emerging talents across a variety of genres, providing a sneak peak at some of the artists who may be signing to Wolves Records soon.

Tickets are priced at £5 via, a £1 discount on the door price, with the doors opening at 7pm on 24th February.


Wolves Records presents… Louder – The official Reepa signing party

To celebrate the first official signing to Wolves Records, Louder returns for a third instalment.

With Reepa as the headline, an incredible line-up of world beating artists, plus a special guest performance by S-X, the third edition of Louder promises to be a not-to-miss event.


  • Reepa
  • Split the Dealer
  • Ben Kidson
  • Sola
  • + a special guest performance from S-X


Louder – The official Reepa signing party is on Friday 30th September in the North Bank Bar at Molineux. Doors open 7.30pm.

Buy tickets now for just £5, or it’s £6 entry on the door (card only).

Wolves Records… Things Just Got Louder!


Wolves Records release provides kit reveal soundtrack

The first official release on Wolves Records, The Pack by Reepa, provided the soundtrack for the Wolves new kit unveiling on Thursday morning.

As Wolves’ new Castore strip for the 2022/23 campaign was released, the club turned to the local artist to enrich the unveiling, which showed members of the men’s and women’s first-teams posing in the new strip.

Grime artist Reepa, who headlined the second LOUDER event at Molineux in March, hails from Wolverhampton, showing the Wolves Records pathway of exposing the musical talents within the local area. 

Supporters can listen to The Pack on Spotify, Apple Music, Amazon and YouTube by clicking here.

Reepa wrote The Pack bespoke for the kit unveiling, representing his city, and the song’s potential appearance in the music charts will increase exposure for the area and Wolves Records.

Wolves’ general manager of marketing and commercial growth, Russell Jones, said: “The primary target for Wolves Records when we began the unique project last year was to provide a platform for local artists to gain more exposure and we’re extremely proud to have handed this opportunity to Reepa, who impressed the crowd so much at our second LOUDER event.

“Reepa created The Pack bespoke for our kit launch and we feel it complements our announcement video greatly. Now, we hope this opportunity can be the first of many collaborations between the club and Wolves Records in the future.  

“We hope our supporters embrace this collaboration and are proud that a local artist has been able to contribute so much to what is always one of the biggest announcements of the year for the club.”

Reepa is also on social media and can be followed on Twitter here and Instagram here.